In an interview with IBTimes, Biniak said: “We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that's not there that's a missed opportunity of a sale.
"We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets doesn't do us any good when I have phones to sell today."
Biniak went on to add: “It's not just about the hardware, it's about the tools that are on the hardware. You can't sell a phone without the apps, you just can't."
Nokia is certainly not lacking when it comes to hardware. Its new 41-megapixel Lumia 1020 has been widely heralded as one of the best camera phones ever.
But with Microsoft offering a mere 165,000 smartphone apps compared to Apple’s 900,000 and Google’s millions, it seems Espoo may continue to struggle to compete.
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