Keep continuing your education. Every year, vehicles are updated continuously. Unless you own a specialty shop that only works with antique cars, you need to keep up-to-date with your knowledge of newer cars. You should have a certain amount of money set aside to continue your education and help your mechanics stay on top of the market.
Hire only certified mechanics to work in your garage.When your mechanics know how to work on a variety of cars and are certified, more customers will be drawn to your business. They will develop the trust that is necessary to have customers willing to come back to your repair shop whenever their car needs a minor inspection or something more intensive.
It is very important to keep your garage looking neat and clean. It can be easy to neglect the garage because things will become dirty easily. But you must keep this area clean for safety reasons and for your company image. Customers like to see that the shop is well taken care of and will feel more at ease about your mechanics getting in and out of their cars. No one wants oil and grease tracked into their cars, so make sure your mechanics take necessary precautions to avoid this.
Don't neglect the lobby or the customers. Sometimes customers have to wait for a long time in the lobby while their vehicles are repaired. Your lobby should be clean, inviting, and have something for the customers to do. A vending machine for snacks, magazines, and a TV are essential when trying to keep customers from becoming impatient. Make sure your lobby furniture is comfortable and clean.
You should also keep the customers informed of what is happening with their vehicle and the progress on the repair. A long wait is hard, but a long wait without knowing what is happening and how much longer the repairs may take is even harder. Keeping the customers informed shows that you respect them and want to keep them involved.
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Market your business in the media. Don't forget to take your advertisements to social networking sites. Create a website for your repair business to advertise what you do, and people will become more aware of your brand. Many people today don't even glance in their phone books when they need a service; they search for it online.
Always stay professional. Make and stick to your financial budget, make sure you have enough liability and industry-specific insurance, and always treat the customer with respect. Take care of your employees and you will build a great reputation with the public and those who work for you.
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